Design Thinking - Innovation Management Tool

Improve your products, services and your customer experiences with the power of innovative ‘design thinking’. You will be introduced to the design thinking concept based on the process of the IDEO/Stanford Design School. This is a qualitative process which covers the user observation, ideation and prototyping stages. Iteration can occur between any of the stages, and multiple cycles are typical.

Discover an array of tools for integrating design into an overall design process. Together with the tools that support it, design thinking is a powerful process that can enhance product, service and experience concepts. You will be studying selected design thinking applications for product and service innovation, along with variations of design contexts which include the private, government and social sectors. You will also get to compare design thinking with traditional innovation processes and other types of thinking.

Offered by the same faculty under SMU’s Graduate Certificate in Innovation and SMU’s Master of Science in Innovation, this course aims to expose participants to key concepts in innovation that can be readily translated into practical business cases for themselves and the organizations that they work in.

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