Effective Public Relations and Marketing for Startups
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2022014793
S$300
Original: S$1,000
Save S$700
About This Course
At the end of the 1-day course, participants will be able to:
• Gain an overview of the role of marketing, branding and PR communications in the tech and fintech industry;
• Understand the reasons of failures for fintech and tech startups and how certain marketing strategies will lead to its downfall;
• Gain insights of both successful and failed fintech and tech startup case studies and identify the various PR and marketing strategies;
• Learn about the metrics used to measure the successes of PR and marketing campaigns;
• Understand the risks of marketing failures and what they can do to overcome them.
What You'll Learn
Inspired by the late Steve Jobs and the likes of many successful young fintech entrepreneurs, the wave of financial technology entrepreneurship has transpired all over the world. However, many fintech and tech startups end up failing and going bankrupt due to a multitude of reasons, one of them being their lack of marketing, branding and public relations (PR) communication potency in the fintech industry. Riding on the wave of fintech entrepreneurship and tech startups, this course aims to empower aspiring fintech and tech entrepreneurs with the marketing knowledge for startups in the hopes to achieve the dream envisioned.
Entry Requirements
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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