Branding, Advertising and Promotion
Training Provider: Republic Polytechnic
Course Reference: TGS-2022014835
S$509
Original: S$1,698
Save S$1,189
About This Course
This module enables students to position branding strategies to successfully shape consumer perceptions. It includes creative decisions in developing an advertising campaign, selecting the media and evaluating the effectiveness. It also covers a complete suite of sales promotion tools to equip students with the knowledge in planning, strategy formulation and management of an integrated marketing communications campaign.
What You'll Learn
This module examines the dynamic elements of branding to communicate the essence of the organisation and its offerings to the consumers. Using the strategic brand management process, students will learn the development and management of elements such as name, slogan and logo.
Entry Requirements
Applicants should possess a relevant local polytechnic diploma or degree in any discipline. For applicants who do not meet the MER, the polytechnics will consider discretionary entry based on the structured process for discretionary entry to CET diploma programmes.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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