Retail: Data Science Fundamentals

About This Course

Organisation's web
analytics strategy
• Organisation's overall
data analytics metrics and
measurement strategy
• Organisation's product
and services
• Types of business
problems, questions or
hypotheses
• Data analytics tools and
technology
• Current and emerging
data analytics tools and
technology trends
• Different forms of
analytics available such
as consumer
segmentation, predictive
modelling, contextual
targeting, churn analysis,
revenue growth and cost
optimisation
• Different forms of
analytics available such
as consumer
segmentation, predictive
modelling, contextual
targeting, churn analysis,
revenue growth and cost
optimisation
• Criteria for evaluating the
effectiveness of data
analytics tools and technology
• Customer activities and
behaviours across all
digital platforms.