Tech and Fintech Marketing: The Right Strategies for Success (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2022016331
S$300
Original: S$1,000
Save S$700
About This Course
At the end of the 1-day course, participants will be able to:
• Understand the role of marketing, branding and PR communications in the tech and fintech industry
• Understand the reasons of failures for fintech and tech startups and how certain marketing strategies will lead to its downfall
• Discover insights of both successful and failed fintech and tech startup case studies and identify the various PR and marketing strategies
• Learn about the metrics used to measure the successes of PR and marketing campaigns
• Discover the risks of marketing failures and what they can do to overcome them
What You'll Learn
Inspired by the late Steve Jobs and the likes of many successful young fintech entrepreneurs, the wave of financial technology entrepreneurship has transpired all over the world. “Having your own business” has gained increasing popularity among aspiring entrepreneurs as they envision the creation of their own product, processes and running the business as they deem fit. However, this seemingly realistic dream largely falls through as most fintech and tech startups end up failing and going bankrupt due to a multitude of reasons, one of them being their lack of marketing, branding and public relations (PR) communication potency in the fintech industry. Riding on the wave of fintech entrepreneurship and tech startups, this course aims to empower aspiring fintech and tech entrepreneurs with the marketing knowledge for startups in the hopes to achieve the dream envisioned.
Entry Requirements
Nil
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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