Creating a Digitalised Customer Experience in Retail
About This Course
1. Implement awareness campaigns around new service offerings with flexible or innovative delivery options to maximise customer acquisition, retention and conversion
2. Evaluate and communicate with technology or logistics partners to create brand values aligned customer experience around the adoption of delivery optimisation systems
3. Conduct analysis on the performance and inventory movement enabled by improved delivery optimisation models
What You'll Learn
a) Aggregate channels of communication in order to optimise response rate of customer relations executives/associates
b) Create chatbots to help reduce administrative work load for simple questions
c) Design workflows that uses human intervention only on suitable cases
d) Manage omnichannel for customer service
e) Evaluate user interface and user experience (UI/UX) in improving customer service"
Entry Requirements
1. Minimum GCE 'N' Level
2. IELTS score 4.5 or TOEFL score 32 AND
3. High School Diploma equivalent to GCE ‘N’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics
4. ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.