E-commerce strategies to grow sales online sales
About This Course
1. Develop online mechanics and activities for e-Commerce campaigns
2. Select potential mobile, online and social media platform to reach out to target customers
3. Manage execution of campaign to achieve the desired results
4. Evaluate customer satisfaction and sales to determine effectiveness of campaigns
5. Refine campaign to enhance its effectiveness
6. Manage pre-campaign testing
7. Manage mobile, online and social media platforms
8. Manage campaign budgets
9. Collaborate with business partners to create sales opportunities and enhance online awareness, websites’ and campaigns’ visibility
What You'll Learn
a) How to manage multi channel platforms for e-commerce (Shopee, Lazada)
b) How to blend online and offline experiences through e-commerce
c) Develop customer service to support e-commerce sales channels
d) Optimise customer experience on e-commerce platforms
e) Optimise logistics and delivery processes for consumers (what are the important pieces of information that customers need to see after paying)
Entry Requirements
1. Singapore Citizen and PR
Minimum GCE ‘O’ level
2. Foreigner
IELTS score 5.5 or TOEFL 600 AND
High School Diploma equivalent to GCE 'O' Level with minimum grade C6 for 3 subjects, including English and Mathematics
3. All Students
ALL Students are required to have basic digital literacy, knowledge of computers and Microsoft Office