Unlocking the Power of Google Analytics (GA4) for Advanced Web Analytics
About This Course
Embark on a journey to become proficient in using Google Analytics 4 (GA4) for market research with this comprehensive WSQ-endorsed course. The curriculum focuses on navigating the GA4 interface, tracking user behavior, and analyzing audience segments for data-driven insights. In addition, you’ll get to engage in real-world scenarios and hands-on exercises, ensuring that the knowledge you acquire is both theoretical and practical.
By the conclusion of this course, you'll be adept at using Google Analytics 4 for a variety of market research applications. You'll be capable of setting up custom tracking configurations, interpreting complex data sets, and making informed business decisions based on analytics. Whether you're a marketing professional or an entrepreneur, this course will give you the analytical tools needed to succeed in the ever-evolving digital landscape.
What You'll Learn
- determine data types and identify data sources using Google Analytics analytical tool
- analyze market trends using Google Analytics reports to gather data and determine variables
- analyze customer behavior and dynamics using explorations and forecasting techniques
- evaluate the effectiveness of marketing efforts using modeling techniques, indicators, events and conversions.
Course Outline:
Topic 1: Get Started on Google Analytics 4 (GA4)
- Overview of Google Analytics 4
- Types of data
- Identify data sources
Topic 2: Market Research
- Acquisition, engagement, retention reports - develop questions to gather data
- Monetization, demographics and tech reports – analyse market trends and industry development
Topic 3: Explorations and Analysis
- Using Explorations to analyse customer behaviour and business outcomes
- Using Funnel Visualization Analysis to analyse customer and competitor - dynamics
Topic 4: Evaluation
- Statistical model comparison
- Setup Events and Conversions to interpret future demands
- Evaluate marketing effectiveness
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
• Minimum 18 years old