Drive Traffic with Content Marketing & Search Engine Optimization
About This Course
This course will close these performance gaps by equipping the learners with the following skills and knowledge:
- to analyze the search terms and keywords to get search rankings on Google
- to analyze an organization’s SEO strategies using keyword research.
- to evaluate an organization’s internet marketing strategy to get better search rankings
- to recommend improvements to an organization’s website to get better search rankings
- to optimize content creation on social media to get better search rankings.
- to evaluate search performance on web analytics dashboards to provide inputs on SEO strategies
- to analyze search results across different channels to improve rankings.
What You'll Learn
The current marketing trend is toward new e-commerce strategies, and retail companies must constantly innovate in order to establish an online presence. The recent COVID-19 situation has demonstrated the importance of retail companies moving into the online space. Search Engine Optimization (SEO) is a marketing strategy that allows a company's website to appear high on the results page of a search engine. Google is the most popular search engine and making a company's website visible in Google when a potential customer searches Google using keywords related to their products or services has become an essential marketing strategy.
According to 2022 research by WeAreSocial, 34.4% of Singapore internet users discovered new brands or products through search engines (https://wearesocial.com/sg/blog/2022/02/digital-2022). This clearly demonstrates the importance of retail companies being visible in the Google Search Engine for potential customers to find them.
This course aims to train learners how to delve deep into Search Engine Optimization by analyzing Search Engine Optimization techniques, understanding the use of keywords and keyword research, performing technical, on-page and off-page Search Engine Optimization techniques, monitoring and monitoring website performance, and providing recommendations for Search Engine Optimization.
The target learners include marketing executives, managers, administrative staff, solopreneurs, graphic designers, content developers, web developers, and individuals who want to learn how to use search engine optimization to get better rankings for their websites.
Entry Requirements
- Secondary school Level OR able to communicate and understand English with minimum proficiency level equivalent to Employability Skills System Workplace Literacy Level 6, and numeracy proficiency level equivalent to Employability Skills System Workplace Numeracy (WPN) Level 6
- Can work on a personal desktop computer / laptop