Business Marketing & Storytelling with Animation

This course is targeted at the retail industry. The current marketing trend is toward new e-commerce strategies, and retail companies must constantly innovate to keep up with the shift to online. The recent COVID-19 situation has demonstrated the importance of retail companies moving into the online space.

According to Singapore data in chart 1, 32.1% of Singaporeans watched online tutorials, 25.2% watched educational videos and 24.9% are watching product review videos. All these types of video content can be done as an animation video content.

Being online is insufficient; retailers must use enticing images of their products to attract customers' attention. Their products must be presented in a way that highlights their benefits while also meeting the needs of their customers. Businesses must present their products in the best light possible to capture the short attention spans of fast-moving consumers.

The attention span of online consumers is extremely short, so it is critical to capture their attention using animated graphics that move and can easily transmit emotions and messages that a static image cannot. There are a variety of tools on the market that allow learners to use animated graphics, such as Canva, PowToon, and others. Retailers must still apply design principles to these animated graphics and add more variations other than static product images to capture the attention of online consumers, which is why a course on digital animated images is needed.

This course aims to equip learners with the knowledge and skills to use digital animation to attract the attention of their target audience, thereby driving more traffic to their website.

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