Mastering Google Tag Manager for Optimized Website Tracking and Analytics
About This Course
Unlock the power of Google Tag Manager with our hands-on course designed for marketers and webmasters alike. You'll learn the fundamentals of tag management, how to integrate Google Analytics, set up conversion tracking, and utilize the data layer for advanced tracking. Our course covers best practices and real-world examples to make the learning process engaging and actionable.
By the end of this course, you’ll have a deep understanding of Google Tag Manager's capabilities. You'll know how to implement tracking codes without relying on a developer, understand how to set up event tracking for deeper analytics, and be able to optimize your site for improved performance and user experience. This course provides you with the skills needed to make data-driven decisions and enhance your digital strategy effectively.
What You'll Learn
- conduct a compatibility assessment of Google Tag Manager (GTM) interfaces and utilise essential GTM tools to integrate with other systems.
- test Google Tag Manager components and identify integration errors.
- propose potential changes through Google Tag Manager versioning and apply the best practices for integration.
Course Outline:
Topic 1 Get Started on Google Tag Manager
- Overview of Google Tag Manager components and interface
- Setup Google Analytics tag on WordPress sites
Topic 2 Setup Google Tag Manager Components
- Setup user-defined variables and data layer
- Setup custom dimensions and metrics
- Setup event tracking in Google Tag Manager
Topic 3 Versioning and Best Practices
- Propose changes through versioning
- Best Practices for Google Tag Manager
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
• Minimum 18 years old