Enterprise Leadership for Transformation: Module 6 - Brand Building and Communications (ELT)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023019706
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2 day programme, you will:
- Understand the importance of building a strong organizational brand.
- Appreciate the ways to build brand equity.
- Develop brand architecture to achieve sustainable growth.
- Recognize the risk of achieving growth when using the brand of the existing business.
- Build a strong organization brand to prepare for the growth of the portfolio of brands
- Understand the customer journey & unique value proposition of the portfolio of products/services
What You'll Learn
Branding can be seen from an organizational perspective or at the product level. Both aspects of branding are critical to address as the SME grows. To scale its business, not only does the SME need to build a strong organizational brand, but it needs to consider creating a portfolio of brands at the product level to ensure that the risk of growth is managed.
Entry Requirements
Founders / Owners / Successors of organization
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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