Home > Courses > Certified Digital Persuasion Analyst (CDPA) (SF)

Certified Digital Persuasion Analyst (CDPA) (SF)

Name: Certified Digital Persuasion Analyst (CDPA) (SF)
Price: 855 SGD
Rating: 3.1 (11 reviews)

Training Provider: NTUC LEARNINGHUB PTE. LTD.

Course Reference: TGS-2023020077

S$855

Original: S$2,850

Save S$1,995

About This Course

• Understand the Persuasion Emotion Trust (PET) framework as a scientific model to arrive at compelling designs.
• Understand and apply core methods and tools for persuasive and emotional design—creating a persuasion strategy
• Evaluating sites based on persuasion, emotion, and trust
• Understanding PET Design markers to identify persuasion, emotion, or trust design elements in your own prototypes or designs
• Understand and integrate PET-related requirements into your data gathering and interaction design process
• Understand how to build personas specifically to research, probe, and analyze PET-related factors
• Constructing designs and persuasion flows based on users’ drives and blocks
• Understand and develop the key PET strategy
• Understand methods to arrive at a PET based architecture and usage of Theme, Frame, Meme and PET tools, based on users drives and blocks. Also, gain the ability to review PET strategy for interfaces.

What You'll Learn

These 2 modules, 5-days accelerated program teaches research-based principles of designing interfaces that drive persuasion. Today, marketing and UX professionals are being asked to apply principles of psychological influence and behavioral economics to the design of digital channels. Persuasion, emotion, and trust are critical factors for creating successful online interactions. The growing reliance on e-channels makes an engaging customer experience more important than ever. This course provides the essential knowledge to transition from being a classical usability engineer to become a complete user experience (UX) designer.
The CDPA course covers the persuasion engineering tools and research-based insights which teaches strategies for Persuasion, Emotion, and Trust (PET): "PET Design" and "PET Architect".
HFI-Certified Persuasion Analysts pass an examination demonstrating their mastery of the fundamental principles of persuasion engineering. This course is contextually and relevant to many sectors deploying digital channels to reach and serve their customers.