Content Creation & Storytelling (in PDC in Innovative Digital Communication in Specialist Diploma in Design for Integrated Communication)
About This Course
This subject focuses on the craft of content creation to engage target audiences. It includes going through the process of research, developing insights and creative ideas to produce a campaign. This provides an in-depth experience of working in a creative agency, as well as insights to the latest trends and innovations in the advertising industry.
What You'll Learn
A comprehensive learning experience that equips participants with the skills they need to succeed in the digital economy, enhancing the employability of the graduates of this programme.
Entry Requirements
At least a Polytechnic Diploma or ITE Technical Diploma/Technical Engineer Diploma/Work-Learn Technical Diploma in a design-related course, or equivalent.
Holders of other equivalent academic qualifications from foreign institutions will be considered on a case-by-case basis.
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.