E-commerce Ecosystem Data Analytics For Business Growth and Decision Making (Synchronous E-learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023021280
S$600
Original: S$2,000
Save S$1,400
About This Course
At the end of the 2-day module, participants will be able to:
● Develop an understanding of ecommerce data analytics principles and concepts across the entire business value chain, including techniques such as data collection, processing, analysis, and interpretation.
● Develop skills in data cleaning and pre-processing, including dealing with missing data, outliers, and data quality issues.
● Learn how to perform market basket analysis for product recommendations.
● Learn how to adjust data for seasonality trends.
● Learn how to segment customers to influence marketing decisions.
What You'll Learn
E-commerce Ecosystem Data Analytics For Business Growth and Decision Making is designed for professionals who want to develop their skills in analysing ecommerce data to support decision-making and drive business growth. This course provides a comprehensive overview of the principles, techniques, and tools used in ecommerce data analytics. Participants will learn about the process of how ecommerce data should be collected, cleaned, analysed, interpreted, monitored, and use this information to inform their business strategies.
Throughout the course, participants will work on ecommerce data across the value chain. They will also learn how to effectively communicate their findings and insights to stakeholders. In addition, participants will be introduced to popular data analysis techniques such as market basket analysis, seasonality analysis and customer and channel segmentation. These techniques will help participants understand the relationship between different variables in ecommerce data and identify trends and patterns that can inform business decisions.
By the end of the course, participants will be able to make informed, data-driven recommendations for business strategy based on their analysis of ecommerce data.
Throughout the course, participants will work on ecommerce data across the value chain. They will also learn how to effectively communicate their findings and insights to stakeholders. In addition, participants will be introduced to popular data analysis techniques such as market basket analysis, seasonality analysis and customer and channel segmentation. These techniques will help participants understand the relationship between different variables in ecommerce data and identify trends and patterns that can inform business decisions.
By the end of the course, participants will be able to make informed, data-driven recommendations for business strategy based on their analysis of ecommerce data.
Entry Requirements
Participants should have at least 2 years of working experience with interest in digital commerce
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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