Internationalisation Series: Innovating China Strategy and Growing Companies in the Digital Economy, Suzhou/Hangzhou

In a relatively short span of time, China has transitioned from a technological backwater to become one of the world’s largest digital economies. On the back of its base of nearly one billion internet users, China’s ecommerce sales grew to $1.7 trillion in 2020, a number that is equivalent to 30 percent of all retail sales in China. But this is not just a story of size. It is, above all, a story of innovation and disruption. In omnichannel retail, social media, on-demand services, mobility, fintech, healthtech, and other domains, the country is developing many “China-first” innovations. The paths taken by Chinese companies have relevant implications for other digital and traditional players as they craft their strategies. This programme is designed to provide executives and business leaders with a comprehensive view of leading and managing business
effectively in the fast-changing context of China, in a manner that is compatible with Chinese business practices, regulatory frameworks and consumer expectations. With a blended format, through lectures, case studies, interactive learning and site visits to companies such as Alibaba, Douyin, etc., participants acquire skills necessary for evaluating business opportunities and developing business strategies for operating, competing, collaborating and/or further expanding in China. The programme draws on faculty, as well as guest speakers from key government institutions and/or leading Chinese and multinational companies, to facilitate gainful interactions with Chinese decision makers, and thought leaders in academia and industry.

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