Event Revenue Optimisation (Classroom, Synchronous and Asynchronous e-learning)
Training Provider: Republic Polytechnic
Course Reference: TGS-2023021505
S$105
Original: S$350
Save S$245
About This Course
1. Apply revenue management concepts in the events industry sectors.
2. Gather relevant data for revenue-related Key Performance Indicators (KPIs) calculation for demand forecasting.
3. Establish processes to support statistical and forecasting model operations with relevant stakeholders.
4. Evaluate demand and supply management techniques to optimise demand.
What You'll Learn
Are you looking for ways to maximise revenue for your event space? This course is for you!
Each function space and revenue source has its own unique characteristics. Through this course, you will first learn how to appreciate the similarities as well as differences between rooms and function spaces. Equipped with a better understanding of the physical characteristics of an event space, you will then be exposed to business strategies that can be adopted for an increased yield. These include space optimisation theory, pricing, and communication tools that can be applied for revenue maximisation. As part of the course, management of demand and supply will also be discussed.
To enhance your learning, real-world scenarios will be also be highlighted; allowing you to apply the concepts and strategies learnt. Upon completion, you will be able to formulate revenue management strategies to optimise demands for event spaces.
Each function space and revenue source has its own unique characteristics. Through this course, you will first learn how to appreciate the similarities as well as differences between rooms and function spaces. Equipped with a better understanding of the physical characteristics of an event space, you will then be exposed to business strategies that can be adopted for an increased yield. These include space optimisation theory, pricing, and communication tools that can be applied for revenue maximisation. As part of the course, management of demand and supply will also be discussed.
To enhance your learning, real-world scenarios will be also be highlighted; allowing you to apply the concepts and strategies learnt. Upon completion, you will be able to formulate revenue management strategies to optimise demands for event spaces.
Entry Requirements
Proficiency in English
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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