Fast Track Copywriting Mastery
About This Course
1. Distinguish various types of broadcast and interactive media
2. Evaluate appropriateness for each media type to achieve marketing outcomes
3. Define target audiences for products and services
4. Write suitable pitch to highlight the values and features of the products and services
5. Write new copy for broadcast and interactive media that is semantically correct and follows grammar rules
6. Revise copy for consistency with the brand guidelines and within legal and ethical constraints
7. Choose digital platforms that suit the selected copy style to achieve marketing objectives across the customer journey
8. Develop storyboard for broadcast and interactive media
9. Create advertising copy with media elements based on the storyboard to fulfil the marketing objectives
10. Develop schedules and budgets required for delivering commercial advertising and broadcast media copy
What You'll Learn
Entry Requirements
• 21 years and above
• Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 6
• Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 6
• Possess immediate computer literacy
• Minimum 1 year of working experience