Driving Performance Marketing Strategies Through Analytics
Training Provider: Singapore Polytechnic
Course Reference: TGS-2023030588
S$174
Original: S$580
Save S$406
About This Course
The course aims to equip participants with the knowledge and skills to improve return on investment (ROI) on marketing efforts. The key learning objectives are:
� Understand the derivatives and importance of ROI in Digital performance marketing measures
� Understand the analysis process of channel, platform & vehicle performance, to drive performance marketing decisions
� Identifying key strategies from analysis to drive ROI in performance marketing
What You'll Learn
By the end of the Course, participants will be able to:
1. Explain the value of analytics to performance marketing strategies
2. Evaluate the value from marketing channels using analytics
3. Develop analytic thinking towards performance marketing
1. Explain the value of analytics to performance marketing strategies
2. Evaluate the value from marketing channels using analytics
3. Develop analytic thinking towards performance marketing
Entry Requirements
General understanding of Digital Marketing
A business related diploma or 3 years of work experience
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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