Innovating Through Design Thinking: The Fundamentals (Classroom & Synchronous)

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023036095
S$720
Original: S$2,400
Save S$1,680

About This Course

• Understand how HCD can provide a foundation for innovation
• Acquire user-centric mindset and fundamental creative skills to put uncover innovation opportunities
• Practice HCD methods such as consumer research, prototyping, journey mapping and co-creation
• Develop managerial action plans in embedding HCD in the organisation
• Gain confidence in dealing with uncertainty and developing innovation capabilities in the organisation

What You'll Learn

Working with experienced practitioners in the field, SMU Academy has developed a unique programme to help executives, managers and business leaders integrate Human Centered Design (HCD) with their business thinking for successful innovating.

Content includes:
Introduction – what does creativity and innovation mean for your business today
Human Centered Design (HCD)
Your business problem
Jobs-to-be-done
Empathy and reframing
Consumer insights
Meeting consumers
Journey map
Prototyping and co-creation
Value of good design
Design principles
Your HCD action plan

Course Details

Duration 24 hours
Language English
Training Commitment Not specified
Total Enrolled 216 students
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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