Mastering Prompt Engineering for Generative AI Content Creation
About This Course
This course introduces participants to the dynamic field of Prompt Engineering within the realm of Generative AI Content Creation, focusing on leveraging AI to meet marketing objectives and enhance content strategies. Participants will learn the foundational principles of prompt engineering, including how to conceptualize content ideas, map out digital storyboards, and use AI for market research to identify and cater to customer preferences. This comprehensive approach ensures the development of compelling marketing content that resonates with target audiences.
Further, the course delves into the practical applications of prompt engineering in content creation, guiding participants through the processes of developing digital storyboards and determining the appropriate types and styles of content for different customer segments. With a special emphasis on ethical considerations and strategic guidelines for using AI in content development, attendees will be equipped to effectively implement their learned skills in real-world scenarios, enhancing their content strategy execution with the latest AI technologies.
What You'll Learn
- Conceptualize content ideas with prompt engineering to meet marketing objectives and map out digital storyboards as part of a content strategy.
- Identify content requirements with prompt engineering based on evaluation of customers and potential customer preferences and determine frequency of delivering marketing content.
- Determine types and styles of content to be delivered to customers with prompt engineering and decide on modes and processes for distributing content.
- Develop guidelines for content strategy execution using appropriate modes of content delivery for marketing.
Course Outline:
Topic 1: Prompt Engineering Principles and Tactics
• Introduction to the AI and Prompt Engineering
• Prompt engineering principles and tactics
• Conceptualize content ideas to meet marketing objectives using Prompt Engineering
• Map out digital storyboards as part of a content strategy
Topic 2: Market Research Using Prompt Engineering
• Market research techniques using Prompt Engineering
• Identify content requirements based on evaluation of customers and potential customer preferences
• Determine frequency of delivering marketing content to customers
Topic 3: Content Creation Using Prompt Engineering
• Techniques for content creation using Prompt Engineering
• Process of developing digital storyboard with Prompt Engineering
• Determine types and styles of content to be delivered to customers
Topic 4: Content Strategy Guidelines and Ethical Considerations of Using ChatGPT
• Determine modes and processes for distributing content
• Ethical considerations and guidelines when using AI
• Develop guidelines for content strategy execution
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
• Minimum 18 years old