Artificial Intelligence (AI) in Marketing: The Next Leap

Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023036620
S$600
Original: S$2,000
Save S$1,400

About This Course

At the end of the 2-day module, participants will be able to:
• Understand the benefits and applications of Artificial Intelligence in various areas of marketing.
• Learn marketing stimuli and tested Artificial Intelligence tools to enhance marketing efforts and achieve personalized engaging content.
• Gain practical skills to implement Artificial Intelligence in everyday marketing tasks to create more engaging and effective marketing campaigns for improved conversion rates and sales.
• Learn how to create high-quality content faster but with less effort using Artificial Intelligence.
• Gain a competitive edge by using Artificial Intelligence in marketing strategy and achieve marketing goals.

What You'll Learn

This program offers a project-based learning experience that utilizes a scaffolding framework to effectively deliver Artificial Intelligence (AI) outcomes across various marketing areas such as branding and design, content creation, social media marketing, search engine optimization (SEO), paid search advertisements, and video production. By adopting a hands-on approach, learners can improve their efficiency and productivity in marketing tasks and campaign production, while also gaining practical experience and developing their skills in utilizing AI technology to drive business outcomes in these specific areas.

Through this program, learners will engage in various project-based activities that will allow them to apply their theoretical knowledge in real-life scenarios. Additionally, they will have access to AI-based tools and technologies that will enhance their capabilities and improve their marketing outcomes. By the end of the program, learners will have gained practical experience and expertise in utilizing AI technology for marketing purposes, enabling them to drive better business outcomes in their respective industries.

Entry Requirements

Participants should have O-Level or above with interest in commerce industry or digital transformation area.

Course Details

Duration 15 hours
Language English
Training Commitment Not specified
Total Enrolled 538 students
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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