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Customer Relationship Management

Name: Customer Relationship Management
Price: 438.3 SGD
Rating: 3.5 (6 reviews)

Training Provider: SINGAPORE UNIVERSITY OF SOCIAL SCIENCES

Course Reference: TGS-2023037250

S$438

Original: S$1,461

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About This Course

Customers are at the centre of any business. To achieve business excellence, companies need to understand their customers, manage them and build long lasting relationships with them. BUS354 Customer Relationship Management (CRM) aims to equip students with the important concepts related to managing long-term customer relationships. Students will be taught how to strategise and organise for managing customer relationships They will also be taught the analytical aspects of customer relationship management that includes data management, data analyses and mining and segmentation. Finally, they will acquire knowledge in the operational aspects of customer relationship management and examine the implementation of CRM systems.

What You'll Learn

Evolution of Relationships with Customers;The Thinking behind Customer Relationships;Basic Building Blocks of IDIC and Trust;Identifying Customers;Differentiating Customers: Some Customers are Worth More Than Others;Differentiating Customers by their Needs;Interacting with Customers: Customers Collaboration Strategy;Using Mass Customisation to Build Learning Relationships;Customer Insight, Dialogue and Social Media;Privacy and Customer Feedback;Optimising Around the Customer;Using Customer Analytics to Build Success of the Customer Strategy Enterprise;