Using A/B Tests and Econometric Methods for Data Driven Decision Making

About This Course

Upon completing this course, participant is able to:•Deepen their understanding of the role human memory plays in decision-making, specifically the impact of labeling effects and semantic networks on association.•Appreciate the influence of social norms on judgments and decisions, and understand how to effectively utilize social norms in marketing strategies.•Recognize the prevalence and impact of misperceptions regarding social norms, and understand their causes and consequences.•Acquire knowledge on pre-suasion strategies and their effectiveness in shaping customer journeys.•Comprehend the methodologies employed for testing Behavioural strategies, including A/B testing (Randomized Controlled Trials) and various econometric methods.•Gain practical experience in designing and executing A/B tests, interpreting their results, and making data-driven decisions.•Understand advanced econometric designs, including natural experiments, propensity scoring, regression discontinuity, difference-in-differences, and synthetic control methods.•Work collaboratively in a group setting to apply learned concepts and methods to a real-world scenario.