Behavioural Decision Science: Judgments, Choices, and Behavioural Economics (Synchronous e-Learning)

This course provides an in-depth introduction to the concealed processes that underpin everyday decision-making. The course deciphers the foundations of judgments and choices, transforming these insights into practical applications. These applications, grounded in Behavioural decision science, offer effective solutions to real-world challenges in both business and policy-making. The course seeks to spotlight the principles and insights of Behavioural strategies that inspire decision-makers to act and maintain lasting Behavioural changes. Along the way, participants will develop an understanding of the cognitive biases that underscore routine judgments and choices, along with a grasp of the economic implications of these decisions. By mastering fundamental principles in Behavioural economics, participants will gain the ability to apply these concepts across a range of real-world decision-making contexts. These contexts include marketing strategies, managerial decisions, user experiences, policy design, and financial markets. This comprehensive approach ensures that participants are well-equipped to leverage their knowledge in a variety of professional scenarios.

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