Create Engaging Content with Generative AI (GenAI)
About This Course
This course introduces participants to the dynamic field of Generative AI (GenAI) for content creation, focusing on developing a comprehensive content strategy that leverages AI tools to meet organizational goals. Participants will learn how to define their AI-generated content strategy objectives, identify their target audience, and understand the role of tools like ChatGPT in crafting engaging content. The course emphasizes the importance of aligning AI-generated content with business strategies, ensuring content not only captivates but also converts.
Beyond the basics, the course delves into the ethical and legal dimensions of using AI in content creation. It covers prompt engineering best practices, evaluating content ideas through market research, and the selection of suitable content management systems for AI-generated content. Participants will come away with a solid plan for managing their marketing content, equipped to navigate the emerging trends and ethical considerations in AI content delivery, ensuring their content strategy remains both innovative and responsible.
What You'll Learn
- Establish an overall strategy for AI-generated content and target audience for the organisation
- Evaluate and align marketing content ideas to ensure they serve business goals.
- Develop a plan for managing marketing content with a content management system.
Course Outline:
Topic 1: Introduction to Content Strategy and AI Generative Tools
• Overview of AI-generated content
• Organizational priorities and strategy in using AI-generated content
• Defining AI-Generated content strategy objectives
• Establish roles of ChatGPT and generative AI in content strategy
• Establishing a target audience for AI-generated content
Topic 2: Evaluate AI-Generated Content
• Best prompt engineering practices for AI-generated content
• Evaluate AI-generated content ideas for market research and digital marketing
• Align AI-generated marketing content to business strategies
Topic 3: Ethical and Legal Concerns of Managing AI-Generated Content
• Emerging trends in AI ethical and legal concerns in AI-generated con-tent delivery
• Develop a plan for managing AI-generated content
• Determine a suitable management system for AI-generated content
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
Target Age Group: 21 - 65 years old