Communicating Public Policy (Classroom & Asynchronous e-learning)
About This Course
By understanding the role of communication in public policy, learners will gain knowledge of the importance of effective communication in policymaking and implementation, and how communication strategies can help achieve policy objectives.
At the end of the course, learners will be able to develop and execute strategic communication plans. This includes narrative framing, channel strategies, media strategies and stakeholder engagement. They will be equipped with the skills and knowledge to apply these strategies as part of their work.
What You'll Learn
Learners will be introduced to a blend of practical tools and strategies to refine their skills within the public policy landscape. Through interactive sessions, learners will delve into how effective communication can shape public opinion, influence legislation, and resonate with various audiences.
The course also offers the opportunity to network with industry professionals, enhancing collaborative learning and growth. By the end, Learners will have sharpened their policy communication skills, gaining valuable insights into the intricate interplay between communication, policy, and public engagement, readying them for the modern world's ever-changing challenges.
Entry Requirements
This course is suitable for learners working/ intending to work in Non-Governmental Organisation (NGOs), public sector or public policy areas in the media and communication industry. Human Resource (HR) and corporate communication employees should also attend this course.