(eCornell) Planning Healthcare Investments and Marketing
About This Course
In this course, Dr. Robert Karpman, a surgeon and entrepreneur, leads you through the processes used in cost-benefit and cost-effectiveness analyses. You will learn about return on investment (ROI), risk, the role of inflation, and how to compare investment opportunities against the returns expected from a simple cash investment. You will also become well-versed in healthcare marketing, another important form of investment. Included in this course is a five-part course project which will guide you in applying what you learned to your own career. You will also gain a set of tools and resources you can download for future use. It is recommended to only take this course if you have completed Managing People in a Healthcare Setting and Assessing Your Organization's Finances or have equivalent experience.The course is provided by eCornell in partnership with Genashtim
What You'll Learn
Evaluate investment opportunities by comparing potential returns.
Consider financing options for large capital investments.
Apply the principles of service marketing to healthcare organizations.
Add value to patient and payer relationships through the application of marketing principles.