E-commerce Ecosystem Key Account Management for Omni-channel Business
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023038828
S$600
Original: S$2,000
Save S$1,400
About This Course
a) Understand the difference between online and offline accounts
b) Learn to create a local channel landscape
c) Understand Channel Strategy brief
d) Gain understanding on OMNI Integration
e) Learn basic strategy on shopper insights
f) Learn to create a business plan using 7P strategy in OMNIChannel
What You'll Learn
Due to the changes in a customer’s shopping habits, integrating online retail to your offline business and vice versa becomes a necessity. In this course, participants will have good knowledge of Omni-channel marketing. Furthermore, participants will cover the different online and offline factors that impact conversion rate and the importance of delivering omni-channel experiences which can help empower consumer choice. It’s a matter of connecting the dots to see what will drive sales.
At the end of the module, they will be equipped with value chain calculation know-how and know how to write a winning business proposal that drives action.
At the end of the module, they will be equipped with value chain calculation know-how and know how to write a winning business proposal that drives action.
Entry Requirements
Able to read, speak and write English.
Participants should have at least 2 years of working experience.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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