Facebook & Instagram Advertising Mastery
About This Course
● LO1 Gather feedback from relevant stakeholders to identify Facebook and Instagram campaign objectives and components of operational plans
● LO2 Develop a Facebook and Instagram marketing plan consisting of products and services to be advertised, marketing mix and campaign schedules
● LO3 Execute Facebook and Instagram marketing campaigns based on marketing strategies and plans with pre-campaign testing and analysis
● LO4 Monitor Facebook and Instagram campaign performance and effectiveness based on the target audience and competitor responses to optimise the campaign
● LO5 Analyse post-campaign data to derive learnings and recommendations for future Facebook and Instagram campaigns
What You'll Learn
Learners will be able to plan, set up, run and optimise effective Facebook and Instagram ad campaigns in order to reach the right audiences and achieve desired marketing objectives.
Entry Requirements
● 21 years and above
● Possess minimally a ‘N’ Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5.
● Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5.
● Minimum 1 year of working experience.
● Must have an active Facebook account; ideally to also have a Facebook Page and access to Ads Manager