Transforming Enterprises Module 1: Experience (English & Mandarin)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2023041037
S$900
Original: S$3,000
Save S$2,100
About This Course
Customer experience will be the key differentiator to attract and retain more customers in a world where products become increasingly homogeneous. The EXPERIENCE module will up the game for service providers to deliver exceptional service to customer by triggering and evoking positive emotions via the development of Standard Emotional Procedure (SEP).
What You'll Learn
At the end of the 3-day module, participants will be able to:
• Understand the interplay of service and the various emotions experienced by customers
• Identify and differentiate the various states of customer feelings and emotions
• Design and map a detail customer service journey that is filled with fun and excitement
• Deploy stimulus at trigger points to evoke emotions to drive repeat purchases
• Retain premium customers by entrenching high value propositions in the mind of customers
• Understand the interplay of service and the various emotions experienced by customers
• Identify and differentiate the various states of customer feelings and emotions
• Design and map a detail customer service journey that is filled with fun and excitement
• Deploy stimulus at trigger points to evoke emotions to drive repeat purchases
• Retain premium customers by entrenching high value propositions in the mind of customers
Entry Requirements
Business owners, Management, Key Personnel and those who wish to gain a comprehensive coverage of the key areas driving the growth and transformation of enterprises should attend.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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