Design Thinking: Designing a Competitive Customer Experience

At the end of the workshop, partcipants will:
- Understand the principles and approaches of ethnographic Research which is a specific field of Design Thinking
- Learn the mechanics of how Ethnographic work is executed for business and organisations
- Apply the methodologies of customer montages, walking in the shoes and insight development
- Understand how customers are chosen through
- Practice the use of Dimensions of Differences
- Use pattern recognition problem-solving skillz around how insights become specific solutions
- Learn best practices around how other companies have executed innovative plans.

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