Data Analytics for Retail Store Management
About This Course
Candidates complete this module will be able to perform
Oversee the process of data collection, assessing, understanding and integrating primary quantitative and qualitative customer data
Manage a customer-centric research program that integrates economic and industry trends into the analysis
Evaluate organisational capability to respond quickly to consumer demand for products and/or services based on research outcomes
What You'll Learn
Key facts and profiles of target customers
Concepts of the customer purchasing journey
Cultural aspects of the target customers
Characteristics of the target customers' personas
Types of applied behaviour analysis
Variables that influence purchasing behaviour
Customer identity management theory and techniques
Entry Requirements
1. Singaporean and PR
Possess a minimum credit in English at GCE “O” Level or its equivalent.
2. International
IELTS score 5.5 or TOEFL iBT score 46.
High School Diploma equivalent to GCE 'O' Level with minimum grade C6 for 3 subjects, including English and Mathematics.
3. ALL Students are required to have basic digital literacy, knowledge of computers and Microsoft Office.