Internationalisation Series: Learning ABC - Artificial Intelligence, Data, and Digital, Beauty, and Creative Industries—in South Korea
About This Course
Overall, this course offers a unique learning opportunity to understand the strategic business decisions that have led to South Korea's success across these diverse sectors. With a blend of theory, case studies, and practical examples, participants will leave equipped with actionable insights to apply in their own business contexts, and a broader understanding of successful strategies for international business expansion.
• Develop Industry Insights on Artificial Intelligence, Beauty, and Creative Industries in South Korea
• Acquire Skills to Identify Opportunities in Emerging Tech, Beauty, and Creative Sectors
• Master Benchmarking Strategies for Business Success
• Build and Leverage Networks in South Korea's Business Ecosystem
• Learn to Navigate Pitfalls in International Business Expansion
What You'll Learn
South Korea, known for its rapid technological advancements and trend-setting beauty and creative industries, offers a wealth of knowledge for businesses striving to create a competitive edge. In the “A” section, we dive into the Artificial Intelligence, Big Data, and Digital sectors, unpacking how South Korean companies have harnessed these technologies to drive innovation and efficiency. We explore the evolution of Artificial Intelligence in South Korea, the impact of big data on business decision-making, and how digital transformations have revolutionised the corporate landscape.
In the “B” section, we turn our focus to the Beauty industry, exploring the global influence of K-beauty. In recent years, Seoul has become a global epicenter for skincare and cosmetics, with South Korean beauty trends and K-beauty products gaining worldwide popularity for their innovative formulas and routines focused on skin health and luminosity. We examine the business models of successful K-beauty companies, their product development strategies, branding, and global expansion tactics. This segment provides key lessons for entrepreneurs looking to innovate in their own product development and branding strategies.
Finally, the “C” section uncovers the dynamic world of South Korea's Creative Industries, with particular emphasis on K-pop and K-drama. We unravel how these sectors have become cultural phenomena and their role in driving the Korean Wave (Hallyu), influencing global consumer behaviour. We dive deep into the strategies leading to the international success of these industries.
Entry Requirements
GCE O level or equivalent with 2 years or working experience