Fashion Business Plan Development (Classroom and Asynchronous e-learning)
About This Course
This unit provides learners with the knowledge and skills in business planning methodologies, financial concepts and techniques required for a fashion enterprise start-up.
It covers creating a retail concept, conducting consumer demographic studies, researching and developing sales & marketing strategies, merchandise strategies, financial plans & budgets as well as developing forecasts with action plans for the strategies.
The mode of assessment for this unit may include work activity/assignment and written/oral tests.
This unit is within the competency category of Textile & Fashion Merchandising & Marketing and is one of the modules leading to the Competency Diploma in this category.
What You'll Learn
2. Develop a Start-up Funding Plan based on finance strategies and in accordance with organizational procedures
3. Develop Market Analysis & Retail Analysis Study to support a Fashion Enterprise Start-up
4. Develop a Product Plan suitable for a target market in the fashion industry where the Fashion Enterprise is intended to Start-up
5. Create a Marketing Plan to support a business strategy for a Fashion Enterprise Start-up
6. Evaluate Business Plan for Fashion Enterprise according to organizational established procedure
7. Presentation of a business plan for a start-up to stakeholders
1. Components in financial planning and budgeting
2. Criteria for identifying a concept for a Fashion Enterprise
3. Methods for identifying Market Segments
4. Process in Merchandise Category Selection and Brand Positioning
5. Methods in determining Competitive Factors
6. Process in Strategic Turnover Path
7. Process in Strategic Profit Model
Entry Requirements
Local:
• Possess a minimum credit in English at GCE “O” Level
or its equivalent.
International:
• IELTS score 5.5 or TOEFL iBT score 46.
• High School Diploma equivalent to GCE 'O' Level with
minimum grade C6 for 3 subjects, including English
and Mathematics.
• ALL Students are required to have basic digital literacy,
knowledge of computers and Microsoft Office.