Fashion Brand Management (Classroom and Asynchronous e-learning)
About This Course
• Manage implementation of brand identity to ensure alignment to brand positioning strategies
• Implement corrective actions to enhance brand guidelines
• Evaluate success of the brand to identify improvements
• Develop research construct based on selected target markets
• Create logos, key brand messages or taglines that resonate with the organisation's brand
• Communicate to stakeholders on brand guidelines
What You'll Learn
Develop brand communication guidelines for brand consistency, facilitate and review alignment of branded communication with established guidelines and take corrective measures where necessary
Entry Requirements
Local:
• Possess a minimum credit in English at GCE “O” Level or its equivalent.
International:
• IELTS score 5.5 or TOEFL iBT score 46.
• High School Diploma equivalent to GCE 'O' Level with minimum grade C6 for 3 subjects, including English and Mathematics.
• ALL Students are required to have basic digital literacy, knowledge of computers and Microsoft Office.