(SCTP) Search Engine Optimization - SEO (SF - Manager) [Classroom Facilitated] (FT)
About This Course
This course will enable participants to formulate overarching SEO strategies for the organisation's digital assets and content and evaluate effectiveness of SEO strategies across channels in terms of return-on investment.
This will equip them to manage, execute and monitor SEO campaigns across channels and conduct analysis on performance of SEO campaigns.
The programme will cover the following areas:
- SEO fundamentals
- Keyword research and intent based search optimization
- Site architecture and on-page optimization
- Technical SEO
- Off-page strategies
- Measuring SEO campaigns
- Structuring SEO projects
What You'll Learn
• Learn how to develop a comprehensive organic traffic strategy that will stand the test of time
• Evaluate SEO and internet marketing strategies of a website
• Be able to optimize on-page content with the right keywords & page structure
• Understand what a good URL structure is and how you can influence crawl-behavior
• Easily create XML sitemaps to help you better understand content & index rates
• Be skilled at marking up your content with structured data so it can extract entities
• Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries
• Learn all about backlink management and link building
• Monitor google analytics dashboards and reports to evaluate SEO performances
Entry Requirements
- GCE 'O' level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 6 for Reading, Listening and Numeracy; and
- With at least 3 years supervisory/managerial working experience in retail or Professional / Managerial / Management Executive (PME) position in non-retail sector