Digital Age Content Creation 101: Initiating Your Journey into Crafting Engaging Social Media Content (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024043254
S$300
Original: S$1,000
Save S$700
About This Course
Unlock the potential of social media mastery as you acquire the essential skills and knowledge needed to excel in the ever-evolving landscape of social media marketing. In this course, participants will gain insights on the various social media platforms and learn how to create engaging and shareable content tailored to each platform. They will also learn to construct strategic social media plans aligned with target audience segments and business objectives. Equipped with tools and methodologies, participants will gain the proficiency to measure and interpret the performance of their social media campaigns, making informed, data-driven decisions to drive tangible results.
What You'll Learn
At the end of the 1-day course, participants will be able to:
• Gain a foundational understanding of various social media platforms
• Demonstrate a comprehensive understanding of various content formats (such as text, images and videos) as well as how to effectively apply these platforms across respectives social media platforms
• Learn to construct an actionable social media strategy, based on target audience segments and business objectives
• Implement tools and methodologies to measure and interpret the performance of social media campaigns
• Learn to make data-driven social media decisions and optimisation strategies
• Build brand awareness, loyalty and sales through social media
• Gain a foundational understanding of various social media platforms
• Demonstrate a comprehensive understanding of various content formats (such as text, images and videos) as well as how to effectively apply these platforms across respectives social media platforms
• Learn to construct an actionable social media strategy, based on target audience segments and business objectives
• Implement tools and methodologies to measure and interpret the performance of social media campaigns
• Learn to make data-driven social media decisions and optimisation strategies
• Build brand awareness, loyalty and sales through social media
Entry Requirements
NIL
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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