Empowering Digital Marketers with Essential AI Tools (SF)
Training Provider: NTUC LEARNINGHUB PTE. LTD.
Course Reference: TGS-2024046411
S$540
Original: S$1,800
Save S$1,260
About This Course
Upon completing this course, participants will be able to:
Apply relevant AI tools to their day-to-day marketing activities.
Research and evaluate new AI tools for marketing in the fast-evolving AI landscape.
Conduct market research, undertake competitive intelligence, and create marketing plan more effectively using AI solutions.
Generate marketing content like videos, social media posts, landing pages and website faster and cheaper with AI software.
Analyze marketing and campaign data better with powerful AI tools.
Assess and select the right AI marketing tools to invest in and use.
What You'll Learn
The explosion of new artificial intelligence (AI) tools for businesses started in November 2022 with the launch of ChatGPT. Since then, many related AI tools have been developed and it is important that business owners and marketers take advantage of the latest AI tools to increase their business competitiveness and improve marketing effectiveness.
The 3-day Empowering Digital Marketers with Essential AI Tools is a practice-oriented class to expose learners to relevant and latest AI marketing tools for their day-to-day marketing activities.
Day 1 of this hands-on course introduces learners to AI marketing tools to help businesses examine market trends, competition, and customer research. Learners will then use ChatGPT to create marketing plan, market segments, customer personas, storyboards, and other copywriting applications. Learners will practice using ChatGPT and other free AI tools to complete market research, customer analysis and copywriting projects in class.
Day 2 introduces powerful free or low-cost AI tools for content production. Learners will practice using generative AI tools to develop corporate brand kits, photos & images, videos, website, and landing pages.
Day 3 focuses on the use of AI tools to create compelling ads, setting up effective digital advertising campaigns and ad campaign optimization. The class will conclude with the latest AI tools for marketing campaign analysis, data visualization and data analytics.
The 3-day Empowering Digital Marketers with Essential AI Tools is a practice-oriented class to expose learners to relevant and latest AI marketing tools for their day-to-day marketing activities.
Day 1 of this hands-on course introduces learners to AI marketing tools to help businesses examine market trends, competition, and customer research. Learners will then use ChatGPT to create marketing plan, market segments, customer personas, storyboards, and other copywriting applications. Learners will practice using ChatGPT and other free AI tools to complete market research, customer analysis and copywriting projects in class.
Day 2 introduces powerful free or low-cost AI tools for content production. Learners will practice using generative AI tools to develop corporate brand kits, photos & images, videos, website, and landing pages.
Day 3 focuses on the use of AI tools to create compelling ads, setting up effective digital advertising campaigns and ad campaign optimization. The class will conclude with the latest AI tools for marketing campaign analysis, data visualization and data analytics.
Entry Requirements
It is expected that candidates have written and verbal proficiency in English language.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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