Content Marketing Certification (Powered by HubSpot) (SF)
About This Course
This course dives deep into the world of content marketing. Participants will embark on a journey exploring the power of content, mastering content creation frameworks, planning long-term strategies, and much more.
By the end, participants will be equipped with the knowledge to deliver their company's values and valuable, resonating content to their audience.
What You'll Learn
Gain proficiency in content marketing, understanding the intrinsic value of content, and how to leverage it effectively for your business or clients.
● Diverse Skill Acquisition
From planning long-term content strategies to mastering the art of video marketing, the breadth of skills you'll acquire is vast and comprehensive.
● Brand Enhancement:
Learn to resonate your company's values and personality with your target audience while strengthening online brand perception.
● SEO and Performance:
Not only will you craft compelling content, but you'll also ensure its optimized for both humans and search engines.
Entry Requirements
● Basic English Proficiency and Computer Literacy
● Participants must have a working knowledge of the Operating system, how to use a mouse, standard menus and commands, and how to open, save, and close files.
● Able to follow basic instructions for copying and pasting files. Saving, renaming, deleting of files.
● Familiarity with IT terminology and Creative-related work experience are recommended.