B2B Marketing and Sales Management
Training Provider: Singapore University of Social Sciences
Course Reference: TGS-2024047250
S$1,461
About This Course
Compare and contrast business-to-business marketing and business-to-consumer marketing
Examine the formal procedures of a purchasing operation; discuss the buying centre and types of business buying situations
Discuss the segmentation process in business markets and apply the appropriate marketing to any given business
Appraise the forces that influence B2B sales and marketing environment
Design and manage an effective sales team
Evaluate sales team performance
What You'll Learn
Unknown to many, B2B marketing and sales form the bedrock for business development and growth. Consequently, developing an understanding on how the two functions complement each other is a vital skill for business executives. MKT370 B2B Marketing and Sales Management aims to highlight the importance of B2B marketing in developing markets, and how managing a good salesforce not only enhances market share, but also protects key clients against their competition. Some of the topics and concepts covered in this course includes key/global account management skills, promotions and activities of B2B businesses, and fundamentals of salesforce management which includes subtopics such as recruitment, training, and sales career development.
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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