Customer Insights and Analytics

Training Provider: Singapore University of Social Sciences
Course Reference: TGS-2024047251
S$1,461

About This Course

Examine questionnaire design principles and sampling methods
Discuss data cleaning and data exploration techniques
Show competence in conducting statistical analysis
Formulate managerial recommendations based on statistical results
Demonstrate proficiency in reporting statistical analysis and results
Develop interpersonal skills to work effectively in a team

What You'll Learn

MKT371 Customer Insights and Analytics aims to develop competency in conducting quantitative marketing research. It equips students with practical knowledge and skills to collect survey data, conduct appropriate statistical analysis, as well as extracting insights for decision making.

Course Details

Duration 18 hours
Language English
Training Commitment Part Time
Total Enrolled New course
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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