Effective Visual Communications
About This Course
Effective visual communications go beyond a randomly selected stock image or haphazard graphic. It involves utilising visual communications strategies to tell an effective story in order to persuade and engage one’s target audience. This course will help learners gain familiarity of various design tools and storytelling techniques to produce infographics, and design promotional materials including posters and corporate brochures. The hands-on approach to creating design products using accessible digital tools ensures that learners gain the hands-on practice to prepare for workplace application. The course's unique focus on storytelling techniques in design further enhances its value, making it exceptionally relevant for professionals seeking to produce visually compelling and narratively engaging content to enhance their organisational reputation and strengthen their branding.
What You'll Learn
2. Identify and analyse the strong and weak points of real examples
3. Consider the effects of good vs weak designs on the audience
4. Acquire basic understanding of core visual design principles
5. Learn how to tell a story using visuals
6. Understand the use of infographics in visual storytelling
7. Execute visual storytelling and infographics creation using basic design tools
8. Recap of visual design principles and storytelling techniques
9. Identify the elements of an effective digital poster
10. Identify the elements of an impactful company brochure
11. Evaluate the efficacy of visual storytelling in real-life examples
12. Apply visual storytelling principles to design a digital poster
13. Create infographics for a company brochure
14. Reflect on ways to refine techniques and skills based on instructor and peer critique
Entry Requirements
Diploma or Bachelor's degree in any discipline