Concept Creation (Classroom and Synchronous E-Learning)
About This Course
This course covers the techniques for idea generation. Participants will also be guided on the format and structure relating to proposed media products and platforms. They will be trained on the best practices for creative processes and the concept of acceptable risks in creative process improvement.
What You'll Learn
- Review the process of concept generation to facilitate improvements
- Exploit new and emerging technologies to create new concepts
- Implement improvements to the creative process
- Inspect the creative process for barriers to creativity
- Develop practical ways to overcome identified barriers to creativity
- Develop the format and structure for new concepts
- Conduct an assessment of the likely audience appeal of new ideas and concepts
Entry Requirements
- Minimum Age: 18
- Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
- Applicants who do not meet the minimum requirements may still apply and will be considered based on: At least 1 year working experience in any industry; and/or English language proficiency assessment (written and/or oral) by Singapore Media Academy to determine suitability for the course
- Applicants may be called for interview at the discretion of Singapore Media Academy