Strengthening Global Government Relations / Public Affairs & Policy Expertise – Next Generation Influence for Business Leaders

About This Course

Government relations and public affairs generally relates to the types of public relations that deal with how an organisation interacts with government, with governmental regulators, the legislative and regulatory arms of government.
Government relations enable an organisation to communicate with relevant governmental agencies. Public affairs encompass the public relations that helps an organisation interact
with the government, legislators, interest groups and the media and where relevant may include how they engage and influence on relevant public policy issues. These two functions often overlap, but government relations tend to be more organisation-to government type of communication in which regulatory issues are discussed, communication directed to governmental representatives takes place, lobbying efforts directed at educating legislators are initiated and so on.

It is believed that as key business leaders and government relations / public affairs and policy professional drive and accelerate growth for global conglomerates and multinational corporations, they need to advocate, influence and anticipate the unpredictable winds of government, the media, and countless other influential groups. The ability to advocate and influence legislative and policy leadership, engage and manage regulatory regimes, support business leaders in their transactional business support, strengthening corporate reputation and navigate the external risks and wider key stakeholders and ecosystem becomes critical for many key leaders and functional leaders seeking to forge stronger cross business and functional collaboration.