Digital Hospitality: AI in Storytelling and Content Creation
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024048929
S$660
Original: S$2,200
Save S$1,540
About This Course
In this module, the participants will learn how to publish, distribute and analyse video content. They will learn the key platforms, formats and metrics available. This module helps them cut to the chase with great insights and practical tips on how to create a content calendar, how to repurpose their content effectively for each platform and what to track and measure to optimise their content Return-On-Investment (ROI).
What You'll Learn
• Leverage unique brand narratives and evoke emotions through storytelling techniques.
• Develop a systematic approach to find trending topics, understand audience interests, and brainstorm creative content ideas.
• Utilise storyboarding for visual planning of short-form video content, build a strong narrative arc, and integrate captivating visuals and sounds.
• Explore various formats like blog posts, photos, infographics, and podcasts, understand their strengths, and choose the best format to tell your story.
• Identify target platforms, develop a content calendar, optimise for discoverability, measure performance, and adapt your distribution strategy.
• Develop a systematic approach to find trending topics, understand audience interests, and brainstorm creative content ideas.
• Utilise storyboarding for visual planning of short-form video content, build a strong narrative arc, and integrate captivating visuals and sounds.
• Explore various formats like blog posts, photos, infographics, and podcasts, understand their strengths, and choose the best format to tell your story.
• Identify target platforms, develop a content calendar, optimise for discoverability, measure performance, and adapt your distribution strategy.
Entry Requirements
Nil
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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