Digital Hospitality: AI and Data-Driven Analytics
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024048940
S$660
Original: S$2,200
Save S$1,540
About This Course
This module equips learners with the skills to leverage data from various online sources to gain valuable insights for the hospitality industry. Participants will learn how to identify and access relevant data sources, including social media platforms, online reviews platforms and more.
What You'll Learn
• Identify and access relevant data sources in hospitality including social media platforms, online reviews, and more.
• Utilise data extraction techniques to harvest valuable insights from social media platforms and other online sources.
• Apply data analysis tools to identify hidden trends and patterns in guest preferences, travel interests, and emerging destinations.
• Translate data insights into actionable strategies for attracting new guests and enhancing customer experiences.
• Develop a data-driven approach to decision-making in the hospitality industry, enabling you to make informed choices based on real-world customer behaviour.
• Utilise data extraction techniques to harvest valuable insights from social media platforms and other online sources.
• Apply data analysis tools to identify hidden trends and patterns in guest preferences, travel interests, and emerging destinations.
• Translate data insights into actionable strategies for attracting new guests and enhancing customer experiences.
• Develop a data-driven approach to decision-making in the hospitality industry, enabling you to make informed choices based on real-world customer behaviour.
Entry Requirements
Nil
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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