Artificial Intelligence (AI) Art for Hospitality and Tourism Marketing

About This Course

This course focuses on the transformative impact of artificial intelligence (AI) art on effective marketing in the hospitality and tourism sector. Participants will first learn the latest AI Art trends on content curation for marketing campaigns (including Electronic Direct mailer (EDM) posters or social media stories) and explore creative ways to enhance their marketing efforts using AI in their daily work. The course will emphasise the importance on leveraging AI for digital content creation such as personalized travel itineraries and AI-generated marketing materials. One of the main highlights is for learners to try the hands-on application and design an AI art marketing assignment. At the end of the course, learners will be able to identify AI trends and challenges, ideate AI-driven strategies and solutions, and design innovative AI marketing campaigns to enhance guest experiences