Content Marketing Strategy (Classroom and Synchronous E- Learning)
Training Provider: SINGAPORE MEDIA ACADEMY PRIVATE LIMITED
Course Reference: TGS-2024049643
S$434
Original: S$1,445
Save S$1,012
About This Course
This course equips participants with the skills to create impactful content marketing strategies to engage targeted audiences effectively. Learn the principles of storytelling, storyboard development, and content delivery. Explore evolving content preferences, brand-specific messaging, and content attributes to align with marketing objectives. Participants will also gain insights into collaborating with content creators and stakeholders to produce engaging content for a global audience.
What You'll Learn
Learning Outcomes:
- Understand potential customers' evolving preferences of content types, styles, and modes of delivery
- Understand the principles of storytelling
- Understand the process of developing storyboards
- Understand the modes of content delivery for marketing
- Understand the content delivery parameters for marketing
- Differentiate use cases for specific types of content for content marketing
- Develop brand-specific plans for content marketing
- Define brand-specific messaging to guide the storyboarding of content
- Conceptualise content ideas to meet marketing objectives
- Map out storyboards as part of a content marketing strategy
- Identify content requirements based on evaluation of customers and potential customer preferences
- Determine content attributes and delivery parameters for content marketing of specific brands
- Network with content creators and influence content creators to develop new projects for the organisation
- Collaborate with designers, researchers, product managers, product marketers, and engineers to develop content for a global customer
- Understand potential customers' evolving preferences of content types, styles, and modes of delivery
- Understand the principles of storytelling
- Understand the process of developing storyboards
- Understand the modes of content delivery for marketing
- Understand the content delivery parameters for marketing
- Differentiate use cases for specific types of content for content marketing
- Develop brand-specific plans for content marketing
- Define brand-specific messaging to guide the storyboarding of content
- Conceptualise content ideas to meet marketing objectives
- Map out storyboards as part of a content marketing strategy
- Identify content requirements based on evaluation of customers and potential customer preferences
- Determine content attributes and delivery parameters for content marketing of specific brands
- Network with content creators and influence content creators to develop new projects for the organisation
- Collaborate with designers, researchers, product managers, product marketers, and engineers to develop content for a global customer
Entry Requirements
- Minimum Age: 18
- Academic Requirement: Obtained Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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