Design Thinking: Designing a Competitive Customer Experience (Synchronous E-Learning)
Training Provider: SINGAPORE MANAGEMENT UNIVERSITY
Course Reference: TGS-2024050549
S$600
Original: S$2,000
Save S$1,400
About This Course
Designing a competitive customer experience has become a top priority for companies looking at competing on experience more than price or quality. They are pouring more resources than ever before into building a strong customer experience.
In this hands-on two-day workshop, participants will get a practical experience on how to develop a competitive customer experiences by adopting a user-centric approach. Participants will learn how to uncover unmet needs of the customers, prioritise insights, map a customer experience journey, explore and prioritise ideas, and develop new customer experiences.
What You'll Learn
At the end of the 2-day module, participants will be able to:
• Understand the key tenets of design thinking,
• Adopt a user-centric approach in creating new customer experiences,
• Map a customer experience journey,
• Define a persona,
• Generate relevant, inspired and prioritised insights,
• Develop new customer experiences.
• Understand the key tenets of design thinking,
• Adopt a user-centric approach in creating new customer experiences,
• Map a customer experience journey,
• Define a persona,
• Generate relevant, inspired and prioritised insights,
• Develop new customer experiences.
Entry Requirements
Nil
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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